Via M&C Saatchi Sport & Entertainment, I managed social content for AR’s feed - covering the Boston Marathon, AR Week and day-to-day community activity. That meant briefing photographers, videographers, creating influencer guides ahead of key events and running strategy sessions with the adidas team in Germany to find new ways to bring users into the content - including the ‘Running Confessions’ series. I also handled post-campaign data analytics to track growth and performance.